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PAID SOCIAL AT
JUST DIGITAL.
There are a lot of people scrolling through social media. Paying to appear in front of them is the easy part.
Working out who should see your adverts, what might get their attention and what you want them to do afterwards takes a bit more thought.
That’s where paid social earns its place.
At Just Digital, we plan and manage paid social campaigns around what your business actually wants to achieve. That could mean generating enquiries, selling more products, reaching a new audience or getting back in front of people who already know who you are.
We look at the audience, the creative, the offer and what happens after somebody clicks. Then, once campaigns are running, we use the results to work out what deserves more budget and what needs changing.
Because an advert reaching thousands of people means very little if none of them are likely to become customers.
PAID SOCIAL SERVICES.
A successful campaign has quite a few moving parts.
We bring them together around one clear objective, then keep improving things as the data starts coming in.
Audience Targeting
Find Your People
We research and build audiences around the people your business actually wants to reach, from new prospects to previous website visitors.
Ad Creative
Give Them A Reason To Stop
Strong visuals and carefully written copy give your adverts a fighting chance in a very busy social feed.
Campaign Strategy
Know What You're Aiming For
Every campaign starts with an objective, whether you want enquiries, purchases, awareness or another measurable action.
Multi-Platform Ads
Be In The Right Places
We manage advertising across platforms including Facebook, Instagram, LinkedIn and TikTok, choosing channels around your audience rather than habit.
Budget Management
Make The Spend Count
We monitor where your money is going and adjust campaigns based on what is actually producing useful results.
Performance Reporting
Know What's Working
Clear reporting shows you what happened, what we learned and what we're doing next, without hiding the useful stuff behind a wall of numbers.
Retargeting Campaigns
Bring People Back
We can build campaigns to reconnect with previous website visitors and other relevant audiences who have already interacted with your business.
Creative Testing
Learn What Gets Attention
We test different advert ideas, visuals and messaging to understand what connects with your audience and improve campaigns over time.
REAL CAMPAIGNS. REAL PEOPLE. REAL RESULTS.
The numbers matter, but only when they connect back to something useful for the business.
We focus on the results behind the clicks, from enquiries and purchases to revenue and return on ad spend.
Goal: Improve the ecommerce experience and PPC performance
results: 21.38 ROAS & 49% Revenue Growth
Goal: Create the brand and website Hart Education needed to launch
results: NEW BRAND IDENTITY & WEBSITE LAUNCHED WITHIN 8 WEEKS
Goal: Improve organic visibility and generate more website enquiries
results: 60% INCREASE IN WEBSITE ENQUIRIES
Goal: Create a website that better represents Standish Energy and the people behind the business
results: NEW WEBSITE, ORIGINAL PHOTOGRAPHY & PROMOTIONAL VIDEO
FIND PEOPLE BEFORE THEY START SEARCHING.
One of the useful things about paid social is that somebody doesn’t have to be actively searching for your business before you can reach them.
The right targeting can introduce your products or services to people based on who they are, what they’re interested in and how they’ve interacted with your business before.
That opens up opportunities beyond existing demand.
It can also bring previous visitors back into the picture. Someone who browsed your products last week or visited a service page without enquiring doesn’t necessarily need to disappear forever.
Sometimes they just need another reason to come back.
GOOD ADS START WITH GOOD CONTENT.
You can build the perfect audience and still lose them with the wrong advert.
People move quickly through social feeds, which means the image, video, headline and copy all have a job to do. They need to earn enough attention for somebody to understand what you’re offering and decide whether it matters to them.
We create and test different ideas rather than assuming the first one will be the winner.
Creative also gets tired. When something that performed brilliantly starts losing momentum, we’ll spot it and look at what needs refreshing.
A CHEAP CLICK ISN'T ALWAYS A GOOD CLICK.
It’s easy to find encouraging numbers inside an advertising account.
Thousands of impressions. Plenty of clicks. Engagement going up.
The more useful question is what happened afterwards.
We connect paid social activity to the outcome the campaign was built for, whether that means completed purchases, qualified enquiries, website actions or another meaningful result.
That also means looking beyond the advert itself. If people are clicking but disappearing once they reach the website, the campaign may have uncovered a problem somewhere else in the journey.
Finding that out is useful too.
GOOD CAMPAIGNS
DON'T STAND STILL.
Once a paid social campaign starts running, we start learning.
One audience might respond better than expected. Another might cost too much to reach. A particular advert could outperform everything else, while the version everybody loved internally barely gets noticed.
That’s why we keep reviewing what the data is telling us.
Budgets can be moved, audiences refined and creative tested as the campaign develops. When something works, we look at how far we can take it. When it doesn’t, we find out why before spending more money on it.
Paid social gets much more interesting once you stop guessing.
COMMON PAID SOCIAL QUESTIONS.
Thinking about advertising on social media?
These are some of the questions businesses tend to ask us before getting started.
How much should we spend on paid social advertising?
There isn’t one budget that makes sense for every business. It depends on what you’re advertising, who you want to reach, the platform and what you want the campaign to achieve. We’ll help you establish a sensible starting point and make decisions from there based on performance.
Which social media platform is best for advertising?
Whichever one gives you the best opportunity to reach the people you need. Facebook and Instagram can work particularly well for consumer audiences and Ecommerce, while LinkedIn can be useful for reaching specific professional and B2B audiences. We’ll recommend platforms based on your business rather than trying to put you everywhere.
How quickly will we see results?
Campaign data starts building as soon as adverts are running, but it usually takes time to understand which audiences, creative and messaging perform best. Early results give us something to work with, then testing and optimisation help us improve the campaign as it develops.
Can you manage our existing advertising account?
Yes. We can review an existing account, understand what has been running and identify where there may be opportunities to improve performance. That means useful historic data doesn’t have to disappear simply because you’re changing how the account is managed.
Do you create the adverts as well?
Yes. Creative is a major part of paid social, so we can support the visuals and copy needed for your campaigns. We can also test different versions to understand which ideas resonate best with your audience.
OUR PAID SOCIAL BLOGS.
Ideas, campaign advice and useful reads for businesses looking to get
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