Industry-leading tools we trust
BRANDING AT
JUST DIGITAL.
People don’t experience your brand in one place. They might find your website first, see a social post, receive a proposal or pick up something you’ve had printed. Wherever that first interaction happens, it should feel recognisably yours.
That’s what a strong brand identity gives you. It establishes the visual and verbal foundations of your business, from your logo, colours and typography through to the way you communicate.
At Just Digital, we create branding for businesses in Wigan and across the UK, working with new businesses that need an identity from the beginning and established businesses that have outgrown the one they already have.
We start by getting to know the business behind the brand. What you do, who you’re speaking to and how you want to be perceived all influence the creative direction. From there, we can develop an identity that gives your business a clear way to present itself and the tools to use it consistently.
BRANDING & IDENTITY SERVICES.
Every branding project starts with understanding what already exists and what needs to change.
From there, we can build the different elements of your identity around the same creative direction.
Brand Discovery
Getting To Know Your Business
We spend time understanding your business, audience and ambitions before deciding what the creative direction should look and feel like.
Logo Design
Make It Recognisably Yours
We create original logo concepts and suitable variations, giving your identity a recognisable visual starting point.
Colours & Typography
Create A Visual Language
We develop a considered combination of colours and typography that works alongside your logo and across the wider identity.
Tone Of Voice
Sound Like Your Business
Where required, we can define how your brand communicates, helping written content feel consistent with the identity you're creating.
Brand Guidelines
Stay On Brand
We bring the key parts of your identity together into practical guidelines that show how the brand should be used.
Brand Rollout
Put It To Work
Once the identity is established, our wider design team can apply it across your website, social content, print and other marketing materials.
Rebranding
Move Your Identity Forward
We review your existing brand, what still works and what needs to change before developing an identity that better reflects the business today.
Brand Asset Creation
Ready To Use
We prepare the agreed brand assets and suitable file formats so your team has what it needs to start using the new identity.
REAL BRANDS. REAL PEOPLE.
REAL RESULTS.
A new identity becomes meaningful when you see it being used.
Explore some of the businesses we've worked with and see how their branding has been carried through websites, content and
other marketing materials.
Goal: Improve organic visibility and generate more website enquiries
results: 60% INCREASE IN WEBSITE ENQUIRIES
Goal: Create the brand and website Hart Education needed to launch
results: NEW BRAND IDENTITY & WEBSITE LAUNCHED WITHIN 8 WEEKS
Goal: Improve the ecommerce experience and PPC performance
results: 21.38 ROAS & 49% Revenue Growth
BEFORE WE DESIGN ANYTHING, WE NEED TO KNOW WHO IT'S FOR.
A brand shouldn’t be decided by whichever colours or design styles happen to be popular at the time.
We start by learning about the business itself. That includes understanding what you offer, the people you’re trying to reach, where the brand will be used and what already feels right or wrong about the way you’re presenting yourself.
Those conversations give the creative work something meaningful to come from.
BE DIFFERENT.
BE MEMORABLE.
A logo is an important part of an identity, but customers won’t see it in isolation every time they encounter your business.
Colour, typography, imagery and the way you communicate all contribute to recognition. We develop those elements to work together, giving the business a visual identity that can carry across different formats without relying on the logo to do everything.
That gives your brand much more to work with.
A GOOD BRAND NEEDS TO WORK AFTER WE HAND IT OVER.
Once more people start using a brand, consistency can quickly disappear if nobody knows what belongs where.
Brand guidelines create a useful reference for your team and anyone else producing work for the business. They can establish how logos, colours, typography and other agreed brand elements should be used, helping the identity stay recognisable as new materials are created.
The aim is to give people enough direction to use the brand properly.
ONCE THE IDENTITY EXISTS, IT NEEDS SOMEWHERE TO GO.
Businesses evolve.
Your branding should provide a strong foundation that supports future growth, new services, additional team members and changing markets.
The right brand identity isn’t just designed for today. It’s designed for where you’re heading next.
Creating the identity is the beginning of what you can do with it.
Our Bespoke Web Design team can carry your branding into a new website, while Graphic Design, Print Design and Social Media can apply it across the other places your customers see you.
Because those services sit within the same design team, the thinking behind the original identity doesn’t have to get lost when the brand starts being used.
COMMON BRANDING QUESTIONS.
Here are some of the questions we're often asked by businesses considering a new identity
or rebrand.
How long does a branding project take?
Timescales depend on the scope of the project and what needs to be created. A focused identity project will have different requirements to a wider rebrand involving guidelines and additional materials. Once we understand what you need, we'll agree a realistic timeline for the project.
Can you redesign an existing brand?
Yes. Rebranding doesn't always mean throwing everything away and starting again. We can look at what already exists, what still works and what no longer reflects the business before deciding how far the identity needs to change.
Do I need more than a logo?
It depends on what your business needs, but a logo is only one part of how a brand is presented. Colours, typography and other visual elements can help create consistency across different applications, while brand guidelines give you a clearer framework for using them.
Will I receive all of the design files?
We'll provide the agreed brand assets and appropriate file formats as part of the final handover. Exactly what's included will depend on the scope of your branding project, and we'll make that clear before work begins.
Can you apply the branding to our website and marketing materials?
Yes. Our wider design services include Bespoke Web Design, Graphic Design, Print Design and Social Media, so we can carry the identity into other materials and platforms after the branding itself has been developed.
OUR BRANDING BLOGS.
Ideas and practical advice on brand identity, design and presenting your business consistently.
6 Signs You Need to Rethink Your Email Marketing
We’ve seen it plenty of times: a shiny new website goes live, the business celebrates… and then nothing really happens.
How AI Will Affect Search in 2026 (And What Your Business Should Be Doing About It)
We’ve seen it plenty of times: a shiny new website goes live, the business celebrates… and then nothing really happens.
How to Optimise Your Google Business Profile (Without Losing the Will to Live)
We’ve seen it plenty of times: a shiny new website goes live, the business celebrates… and then nothing really happens.