SEO Campaign & New Website

project: Parking Patrol

May 2026

NEW WEBSITE DRIVES MORE LEADS, TRAFFIC & HIGHER GOOGLE RANKINGS.

CLIENT

Parking Patrol

Services

SEO
Website Design
Website Development

link

http://www.parkingpatrol.co.uk

Sector

Facilities Management
Security

The Challenge

Parking Patrol had already invested in a new website, but it wasn’t delivering what the business needed from it.

The site wasn’t generating the level of enquiries expected, while its organic search visibility left room for improvement. The journey through the website also needed to make it easier for potential customers to understand Parking Patrol’s services and get in touch.

With more potential customers searching online for parking management services, the website needed to work harder for the business and give the SEO campaign a better platform to build from.

Our Solution

We redesigned and redeveloped the website around two priorities: making it easier for potential customers to find what they needed and improving Parking Patrol’s visibility for relevant searches.

The structure of the site was reconsidered around Parking Patrol’s services and the searches potential customers were making. This gave individual services clearer places within the website while creating more relevant pages for organic search.

Our work included:

Website redesign
Website development
User journey improvements
Technical SEO
Service-focused landing pages
On-page SEO
Content improvements
Ongoing SEO monitoring

Rather than treating the website and SEO as separate projects, the new site gave us a stronger base for the ongoing search campaign.

The Results

Following the launch of the new website and continued SEO work, Parking Patrol recorded improvements across enquiries, website activity and organic search visibility.

Website enquiries increased by 60%, while page views increased by 43% following the launch. Organic traffic grew by 39% year-on-year, with the website reaching page one for 64 target search terms.

60%

Increase In Enquiries

Following the new website launch

Website enquiries increased by 60% following the launch of the redesigned Parking Patrol site.

43%

Increase In Page Views

Since the new website launched

Page views increased by 43%, with more pages being viewed across the new website.

39%

Increase In Organic Traffic

Year-on-year growth

Organic traffic increased by 39% year-on-year as Parking Patrol gained greater visibility through search.

Page One Rankings

Across target search terms

The website now ranks on page one for a wide range of parking enforcement and car park management search terms across the UK.

The Website

Parking Patrol’s new website needed to make its services easier to understand and give potential customers a clearer route through the site.

We reorganised the website around the services customers were looking for, with dedicated pages giving each area of the business the space to explain what Parking Patrol provides. The structure also gave our SEO team more relevant pages to optimise around the searches that mattered to the business.

The finished website gives Parking Patrol a clearer online presence while supporting the SEO work that continues to bring more organic visitors to the site.

From The Lead SEO

"This project is a great example of how a website should do more than simply look good. By combining a user-focused design with a strong SEO strategy, we transformed the website into a genuine lead-generation tool. Seeing enquiries double and search visibility improve demonstrated the impact that a well-planned digital strategy can have on business growth."