Industry-leading tools we trust
ECOMMERCE WEBSITES AT JUST DIGITAL.
Selling online asks much more of a website than simply displaying your products.
Customers need to be able to find what they’re looking for, understand what they’re buying and move from product page to checkout without unnecessary complications. Behind the scenes, you need a store that works for the way you manage products, orders and the rest of your ecommerce operation.
At Just Digital, we design and develop ecommerce websites for businesses in Wigan and across the UK. That could mean launching your first online store, replacing a setup you’ve outgrown or improving an established ecommerce website that isn’t working as well as it should.
We work with platforms including Shopify and WooCommerce, choosing the approach around what your store actually needs. From product structure and the shopping experience through to payments, shipping and functionality, we bring the different parts together into an online store that works for your customers and your team.
ECOMMERCE WEBSITE SERVICES.
Every online store works differently. We consider what you're selling, how customers buy it and what you need to
manage once an order has been placed.
Shopify Development
Make Shopify Your Own
We design and develop Shopify stores around your products and brand, giving you a practical platform for managing your online shop.
WooCommerce Websites
Built Around Wordpress
We create WooCommerce websites for businesses that want to combine Ecommerce functionality with the flexibility of WordPress.
Product Page Design
Help Customers Decide
We structure product pages around the information and imagery customers need to understand what they're buying and make an informed decision.
Checkout Optimisation
Make Buying Straightforward
We consider the journey from basket to purchase, removing unnecessary complications and making the checkout process clear across different devices.
Payment & Shipping Setup
From Order To Delivery
We can configure suitable payment and delivery options around how your business takes orders and gets products to customers.
Ecommerce SEO Setup
Ready To Be Found
We consider important technical and structural elements during the build, giving your products and categories a sound starting point for ongoing SEO.
Ecommerce Migration
Move Your Store With Care
We can plan the move from an existing Ecommerce platform, considering the products, content and other store data that needs to come across.
Third-Party Integrations
Connect The Systems You Use
Where required, we can connect your Ecommerce website with other systems and functionality needed to support how your online store operates.
REAL STORES. REAL CUSTOMERS. REAL RESULTS.
An ecommerce website has to work for the business behind it as well as the people buying from it.
Explore some of the online stores we've worked on and see how design, development and digital marketing have come together around real commercial goals.
Goal: Improve the ecommerce experience and PPC performance
results: 21.38 ROAS & 49% Revenue Growth
Goal: Create the brand and website Hart Education needed to launch
results: NEW BRAND IDENTITY & WEBSITE LAUNCHED WITHIN 8 WEEKS
Goal: Improve organic visibility and generate more website enquiries
results: 60% INCREASE IN WEBSITE ENQUIRIES
DON'T MAKE CUSTOMERS WORK TO BUY FROM YOU.
Online shoppers have plenty of choices. If they can’t find the right product, understand their options or work out how to complete their purchase, it’s very easy to go somewhere else.
We think about the journey from browsing and product discovery through to basket and checkout, making important information easy to find and keeping the route to purchase clear.
For established stores looking to understand where customers are dropping out of that journey, our Conversion Rate Optimisation (CRO) service can dig deeper into how the website is being used.
YOUR CUSTOMER ONLY SEE HALF OF YOUR WEBSITE.
Customers see products, prices and a checkout. Your team sees everything that has to happen behind them.
Products need updating. Prices change. Orders need managing. Stock may need to be kept organised. That’s why we consider the day-to-day management of the store as part of the project, not just what customers see on screen.
Where more specific functionality or connections with other systems are required, our Web Development team can scope what’s needed and how it should work with the rest of the store.
YOUR STORE NEEDS ROOM TO CHANGE.
The way you sell online can change considerably after launch. Product ranges expand, categories change and new functionality can become useful as the business develops.
We’ll talk about where you are now and where you’re planning to go before recommending a platform or approach. That helps us make sensible decisions for the business you’re running today while considering what you may need from the store later.
You aren’t locked into the website you needed on launch day.
A GREAT STORE STILL NEEDS CUSTOMERS.
Launching an ecommerce website gives you somewhere to sell. The next challenge is getting the right people there.
We consider search-friendly site structure and technical foundations during the project, but growing organic visibility is an ongoing job. Our SEO team can work on product and category visibility after launch, while PPC, Paid Social and Email Marketing can support other parts of your ecommerce strategy where appropriate.
Because building the store and marketing it are two different jobs, even when they work best together.
COMMON ECOMMERCE WEBSITE QUESTIONS.
Here are some of the questions we're often asked by businesses planning a new online store.
Which Ecommerce platform is best, Shopify or WooCommerce?
There isn't one platform that's right for every online store. Shopify provides a dedicated hosted Ecommerce platform, while WooCommerce adds Ecommerce functionality to WordPress and offers a different level of flexibility and control. We'll look at your products, requirements and how you want to manage the store before recommending an approach.
Can I manage products and orders myself?
Yes. Both Shopify and WooCommerce provide tools for managing an online store. We'll configure the website around the agreed setup and show you how to manage the areas you'll be responsible for, such as products and orders.
Can you migrate my existing online store?
Yes, depending on the existing platform and what needs to be moved. We'll review your current store, the data involved and the requirements of the new platform before planning the migration. This may include products, content and other relevant store data.
Will my ecommerce website work on mobile devices?
Yes. Ecommerce websites need to work across different screen sizes, particularly when customers are browsing and buying on their phones. We consider the experience across mobile, tablet and desktop throughout design and development.
Can you help promote my online store after launch?
Yes. Just Digital also provides SEO, PPC, Paid Social, Organic Social, Content Writing and Email Marketing, so we can support the marketing of your Ecommerce website after launch where those services make sense for your business.
OUR ECOMMERCE WEBSITE BLOGS.
Practical advice for businesses selling online, from improving the shopping experience to attracting more of the right customers.
How AI Will Affect Search in 2026 (And What Your Business Should Be Doing About It)
We’ve seen it plenty of times: a shiny new website goes live, the business celebrates… and then nothing really happens.
How to Optimise Your Google Business Profile (Without Losing the Will to Live)
We’ve seen it plenty of times: a shiny new website goes live, the business celebrates… and then nothing really happens.
Your Website Looks Great… But Is It Actually Working?
We’ve seen it plenty of times: a shiny new website goes live, the business celebrates… and then nothing really happens.