JUST MAKING EVERY CLICK COUNT.
Always looking for the next improvement.
Charlie joined the world of digital marketing after spending five years as a full-time footballer. The career change might seem unexpected, but the competitive mindset that drove him in sport now shapes the way he approaches paid advertising.
With eight years of PPC experience and certifications in Google Search and AI-powered Shopping campaigns, Charlie manages Google Ads accounts for businesses across a wide range of industries. He’s focused on helping clients get more from their advertising budget through careful planning, ongoing optimisation and clear reporting.
Charlie enjoys digging into campaign data to understand what’s working, what could be improved and where the next opportunity might come from. Whether it’s refining targeting, testing new ideas or improving return on investment, he’s always looking for ways to help campaigns perform better.
Around the office, Charlie brings plenty of energy to the team and enjoys the challenge of hitting ambitious targets. He’s naturally competitive, but it’s that drive to keep improving that helps him deliver better results for clients.
Outside of work, football is still a big part of his life. He continues to play part-time, spends time playing padel and enjoys getting away whenever he can. He’ll also happily admit that Cars is still one of his favourite films.
In Short:
Charlie can probably tell you the performance of a Google Ads campaign and quote Lightning McQueen in the same conversation.
Years of Experience
- 8 years in PPC and digital advertising
- 1 year at Just Digital
Specialist Skills
- Google Ads
- PPC Strategy
- Shopping Campaigns
- Lead Generation
- Performance Analysis
Certifications or Awards
- Google Ads Search Certified
- AI Powered Shopping Certified
Most-used phrase in the office
- “Yeah, they’re smashing it.”
Favourite thing about agency life?
- Exceeding client targets and seeing campaigns perform
one thing you should know about me
- I was a full-time footballer before moving into marketing… and I still think Cars is one of Disney’s best films
latest work from
Charlie.
Blogs written by
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