project: Direct Roofing

The Challenge

Direct Roof & Build had already built a strong reputation across the North West, with thousands of conservatory roof replacements and home improvement projects completed.

The challenge was generating a more consistent flow of new enquiries online. The existing website needed updating, organic visibility had stopped progressing and paid advertising wasn’t producing the volume of leads the business wanted.

With conservatory roof replacements a key area of focus, Direct Roof & Build needed its website and marketing activity to put the business in front of more homeowners looking

Our Solution

We looked at the website, SEO and paid advertising together rather than expecting one channel to do all the work.

The website was redesigned and developed around Direct Roof & Build’s current services, with clearer routes to relevant information and more opportunities for homeowners to make an enquiry.

For SEO, we worked on the site’s existing content and created dedicated landing pages around the locations Direct Roof & Build serves across the North West. The redevelopment also required an SEO migration so existing URLs, content and search visibility could be considered as the new site went live.

Alongside the organic work, we ran Google Ads and Meta campaigns to generate enquiries from homeowners interested in conservatory roof replacements and other relevant services.

This gave Direct Roof & Build several routes for generating enquiries rather than depending on one source.

Services Delivered

• Bespoke Website Design
• Website Development
• Secure Website Hosting
• Local SEO
• Google Ads
• Meta Paid Social
• Landing Page Creation
• Ongoing Website Support
• Content Optimisation
• Performance Monitoring & Reporting

The Results

Direct Roof & Build’s website and marketing now generate enquiries through SEO, PPC and paid social.

Across the most recent six-month period, the campaigns averaged 50 leads per month at a £15 cost per lead. Organic search is also contributing more than 40 enquiries each month, giving the business another established source of new enquiries alongside its paid campaigns.

The website supports that activity with thousands of completed projects available for potential customers to view.

A Website Built Around The Business Today

Direct Roof & Build’s previous website contained older services and content that no longer gave potential customers the clearest picture of the business.

We redesigned and redeveloped the site around the services Direct Roof & Build now focuses on. Navigation and page layouts were reconsidered to make relevant information easier to find, while calls to action give homeowners clear routes to make an enquiry.

Because the existing website had already built organic search visibility, the move to the new site also required an SEO migration. Existing URLs were reviewed and redirected where necessary, with relevant content moved across to reduce unnecessary disruption as the new website went live.

We also migrated the existing blog and updated key content and page layouts. The finished website now gives Direct Roof & Build a clearer place to showcase its services and previous projects while supporting the SEO, PPC and paid social activity running alongside it.

Client review

“Really helpful, efficient and personable. We have been working with Just Digital for just over a year who are helping us market our family business, Direct Roof & Build. We aren’t just a number with these guys – it really is a great service.”

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Owner

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"The biggest opportunity with Direct Roof & Build was bringing every marketing channel together. By combining a conversion-focused website with local SEO, Google Ads and paid social campaigns, we created a strategy that consistently delivers high-quality enquiries instead of relying on one source of traffic. It's a great example of how multiple channels working together can achieve far better results than any one channel on its own."

Gab Wright

Lead SEO Executive

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tags:

• Paid Social
• PPC
• SEO
• Web Design
• Web Development